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Automotive

Discover how we’re helping automotive companies drive the mobility ecosystem forward.

Total enterprise reinvention

Setting a new performance frontier in automotive

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Addressing macroeconomic challenges in the automotive industry

Disrupted supply chains, raw material and energy cost volatility means that Automotive OEMs need a clear strategy to leverage new business models, make sustainability a true market differentiator and transform costs and investments.

In the face of structural changes across the automotive industry and financial and commercial pressures, OEMs should look to create leaner, more flexible and more efficient organizations.

A structural reinvention of the organizational model means being willing to rethink organizational boundaries, processes and roles. It allows companies to ask: How would they set up their business today? Which functions are necessary at the local market level and which can be centralized to efficiently support local market organizations? A zero-based approach helps businesses focus on future needs.

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With consumers now demanding digital experiences from the vehicles they drive, OEMs must transform to design and deliver software-defined vehicles. The rewards are new sources of profit pools. But the challenges to get there are substantial.

Success will be rewarded to OEMs who manage to bring all building blocks into a consistent big picture and consequent implementation: building an end-to-end service-platform that reaches beyond the vehicle; owning the right control points in the technology stack; and becoming agile, digital enterprises that are focused on delivering unique user experiences for the future.

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By 2030, half of the vehicles sold in Europe will be Battery Electric Vehicles (BEVs), reaching record-breaking numbers. But, the electric revolution is also a sales and aftersales revolution, urging automakers and their dealers to rethink their business. If no action is taken, profits could collapse by 50 to 60%.

Sales journeys need to be digitalized and accelerated, appearing simpler, faster, and of higher conversion rate than in the past. Similarly, investments in new service offerings, the digitalization of workshop processes, and a state-of-the-art technology foundation are all indispensable to get ready for an electric-driven future.

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Serving customers today, and into the future, is no longer only about meeting their mobility needs. Today’s vehicle buyers are setting high standards for OEMs and dealers in the automotive industry, demanding more connected, virtual, and responsible customer experiences.

OEMs (together with dealers) have an opportunity to transcend their role as mobility providers to become a long-term partner to their customers. This involves rethinking their entire ecosystem, particularly their relationship with dealers, engaging customers across all touchpoints with an intelligent data-driven approach and building agility across every facet of their operations.

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Get beyond the wheel

The Automotive industry, as we previously understood it, is obsolete. We are now operating in a Mobility ecosystem: the next iteration of Automotive.

Today’s megatrends are raising fundamental questions about the purpose of a vehicle—advances in connected and autonomous technology, the shift from hardware to software-defined vehicle, an emphasis on sustainability, and ever-changing customer expectations—pose threats to traditional automakers and also present exciting new opportunities.

All of this is creating a new value chain for the automotive industry. In this next iteration of Automotive, companies must get creative about how they reshape their products, structure their businesses, use technology, and reimagine the services and experiences they bring to their customers.

It’s time to embrace the ecosystem and collaborate beyond industry lines to find new ways of innovating and partnering for success.

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BMW Group’s Urby Mobility

An app for eco-friendly employee mobility

BMW Group, one of the largest companies in Germany and automobile manufacturers in the world, aims to embed sustainability in everything it does. To address the eco-impact of staff transport, BMW Group collaborated with Zielpuls, part of Accenture, to create Urby Mobility. This innovative app, which is already being used by 18,000 BMW employees, makes sustainable corporate mobility choices easy. And now Urby is available to other companies too.

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Capabilities

We help automotive companies to drive efficiencies, unlock new value, enhance the customer experience and create new business models.

Customer experience

Transform the customer experience from many disconnected interactions to a holistic and meaningful personalized experience that is founded on purpose. Learn more.

Software-defined vehicle

Transforming vehicles from hardware to a connected service platform. Learn more.

Autonomous and connected vehicle

Create new functions and capabilities across engineering and new business units.

Mobility X

Shaping the future of how everyone and everything moves. Learn more.

Automotive enterprise efficiency

Apply a “clean slate” view of the organization and define the path to a more effective and cost-efficient setup of the enterprise.

Data-driven enterprise

Build an integrated decision-making capability that delivers sustainable and profitable growth.

Core IT and cloud

Accelerate speed to market with the New IT architecture and technology-driven business transformation.

e-Mobility

Embrace electrification now and become a leader in the e-revolution. Learn more.

Sustainability

Evolve into a responsible organization by embedding sustainability and sustainable innovation across the value chain. Learn more.

Visit Accenture’s booth at Adobe Summit EMEA 2023

AI brings hyper-personalization to manufacturing

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Case studies

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Sustainability

Volkswagen: Sustainability drives market cap

How Volkswagen is driving clarity and confidence in their sustainability strategy.

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Automotive

ŠKODA AUTO: Defining the future of mobility

ŠKODA AUTO drives innovation to become a leading customer-oriented mobility services company.
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What we think

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Automotive Experience

Monetizing digital services in automotive

Automakers have high expectations for generating revenue and profit through digital services but are struggling to follow through.

Utilities

Driving convergence at the charge point

eMobility acceleration is dependent on an entire ecosystem working in harmony as no single company or industry can succeed alone.

Automotive

The new automotive industry fast lane is software‐defined

To compete effectively in this new world, OEMs must transform across their entire organization.

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News

Learn more about Accenture Automotive in the news.

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Our leaders

Juergen Reers

Senior Managing Director – Global Industry Sector Lead, Automotive
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Marcello Tamietti

Managing Director – EMEAan Automotive Lead
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Markus Muessig

Managing Director – Growth Markets Automotive Lead

Andrea Cardoso

Managing Director – Latin America Automotive Lead
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Akio Okamura

Managing Director – Japan Automotive Lead
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