The alternative protein space has exploded in recent years, with an estimated $60B market, and the plant-based product revolution has moved beyond food and expanded into beauty and clothing. Just over the horizon are cultivated meats and new forms of climate-resistant agriculture, the foods of the future.
To rapidly respond to changing consumer preferences for alternative proteins and plant-based products, the food industry must rapidly reinvent itself to stay relevant. A reinvention mindset, underpinned by a strong digital core, will play a critical role as each company seeks to totally transform themselves in pursuit of driving growth.
We are committed to working with industry leaders, investors, innovators, and academics to bring alternative proteins into the global mainstream – increasing awareness and global adoption of healthier, sustainable meat and dairy alternatives. Implementing these solutions is critical to lessening the environmental impact of our food system.