Today’s automotive customers want hyper-personalized, consistently relevant and connected experiences. To meet their needs, original equipment manufacturers (OEMs) must reinvent how they engage across marketing, sales and services to create lifelong relationships with every customer. This means transforming from simply being vehicle manufacturers into mobility companies with technology and retailer DNA.
To help them do that, Accenture’s Automotive Omnichannel Experience (AOE) solution reinvents customer engagement for a new era of connected and sustainable mobility. AOE brings together digital marketing and immersive content, new direct, omnichannel sales models and lifetime sustainable services. Together, they enable OEMs to deliver exceptional experiences to their customers.
Accenture combines unrivaled experience in the automotive industry with digital, strategic and technology consulting to support OEMs through every stage of the transformation that they need to make in a fast-changing market.
